Your RFFDMSUK Team
Who are the people behind Raw Feeding For Dogs Made Simple (UK) LTD?
Founders
Co-owners: Keisha & Vic
Keisha has Minnie the JRT and 4 huskies: Meadow, Phoenix, Jack Jack & Dash
Vic has Benji the Bocker (Beagle x Cocker) and Arni the Beagle
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We first connected on social media after each of us decided to move our dogs onto a raw diet. When we were starting out, we quickly realised how much information was circulating online — often varied, sometimes contradictory, and occasionally overwhelming for new raw feeders trying to understand the different approaches people take.
We also noticed how many beautifully styled raw meals appeared on social media. While they were lovely to look at, they didn’t always reflect the everyday reality of feeding our own dogs. Once we discovered that many raw feeders simply serve what’s often called a “graveyard bowl,” we realised that the more ordinary, practical side of raw feeding wasn’t being shown — and that this might make newcomers feel unsure or intimidated.
These shared experiences sparked a friendship and inspired us to create a welcoming space where all types of raw feeders could feel included. Our aim has always been to offer clear, research‑informed information, share our learning journey, and build a supportive community for owners exploring raw feeding in a realistic, down‑to‑earth way.
In just a few years, that community has grown to almost 30,000 members, and in just a few years of running the website we’ve welcomed visitors from almost every continent, with more than 4,000 unique UK viewers each month.
Vic
Director & Paraprofessional in Canine Nutrition
Specialising in non‑clinical education on gut wellbeing and behaviour
Vic is our Canine Gut Health Lead
Vic’s love for animals began in childhood, spending school holidays on her family’s farm and helping to care for the animals there. One of her fondest memories is bottle‑feeding a lamb — an experience that sparked a lifelong interest in animal wellbeing.
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After experiencing a personal loss, Vic channelled her energy into learning more about canine health and behaviour so she could better understand and support her own dogs. Although she adores all breeds and mixes, she has a particular soft spot for Beagles and their wonderfully expressive personalities.
Vic’s learning journey accelerated when her eldest dog, Benji, faced ongoing digestive challenges. Wanting to make informed choices for her dogs, she became increasingly interested in how whole foods and nutrition can contribute to overall wellbeing. This experience inspired her to deepen her knowledge and share what she learned with other dog owners exploring similar topics.
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Curiosity continues to drive Vic’s passion for canine studies. She is often found reading, researching, and expanding her understanding of nutrition, behaviour, and the many factors that influence a dog’s quality of life.
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Her dedication is reflected in her extensive education. Vic has completed a range of courses across the UK, America, and Canada, including the iPET Canine Nutrition Level 3 Diploma, a Diploma in Canine Nutrigenomics, a Diploma in Canine Psychology, a Higher Education Diploma in Canine Training & Behaviour, and numerous CPD programmes. She has also achieved her Ofqual‑regulated Level 4 qualification in Canine Training and Behaviour, and plans to return to behaviour studies in the future to work towards Level 5.
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Vic is also developing her skills as a Reiki Master and enjoys practising with loved ones and her dogs as part of her broader interest in holistic wellbeing.
Keisha
Director & Paraprofessional in Canine Nutrition
Specialising in non‑clinical education on female wellbeing, joint health, and yeast‑related topics
Keisha is our Northern Breeds, Yeast & Joint Health Research Lead
Keisha’s journey with dogs began from the very start — she grew up surrounded by a wide variety of breeds, learning from her family’s hands‑on experience with bulldogs, westies, Labradors, shepherds, Jack Russells, and Huskies. Being immersed in this environment sparked a lifelong interest in understanding different breeds and their individual needs.
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Some of her favourite childhood memories involve showing her family’s English Bulldogs, an experience that deepened her appreciation for canine structure, temperament, and the dedication behind responsible dog ownership. Her love for animals extended far beyond dogs, and during a work experience placement at a veterinary practice she had the chance to observe the day‑to‑day care involved in supporting animals and their owners.
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Huskies eventually became the breed closest to her heart. Throughout her childhood and into adulthood, she enjoyed learning about their history, characteristics, and training requirements. In 2021, she welcomed Meadow into her family, followed by Phoenix in 2024, Meadow’s son Jack Jack, and the youngest of the group, Dash, in 2025. Her senior Jack Russell, Minnie, remains a cherished companion and a reminder of the deep bonds we share with our dogs.
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Keisha has a naturally inquisitive personality — when something piques her interest, she throws herself into learning everything she can about it. Her daughter Freya seems to share that same enthusiasm, taking part in the dog‑loving community through #freyasreviews and even attending the Natural Dog Expo in 2023 at just nine years old.
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Keisha’s dedication to expanding her knowledge is reflected in her studies. She has completed the iPET Canine Nutrition Level 3 Diploma along with several additional courses, and she hopes to embark on a vet nurse assistant programme in the future. She also enjoys exploring natural approaches to general skin and coat care, particularly for dogs with sensitivities, always focusing on owner‑led wellbeing rather than anything clinical.
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Her passion, curiosity, and commitment to learning make Keisha a valued part of our team and a familiar face within the dog‑show community, where she regularly presents her Huskies.
Private Facebook Group
We are incredibly grateful for the wonderful team of Admins and Moderators who help keep our Private Facebook group running smoothly. Their dedication, kindness, and willingness to give their time so generously mean the world to us.
Every day, they contribute their energy to creating a welcoming, supportive environment for our members. They share their experiences, help point people toward useful resources, and encourage positive, respectful conversations. Each person brings their own background, interests, and enthusiasm for learning — and together they help make our community a truly special place.
Our team comes from all walks of life. Many share their homes with a growing number of furry family members, some work in dog grooming, others in pet‑related retail, and all of them have a genuine passion for dogs and the wider animal world. Their commitment to nurturing our community in their spare time is both admirable and heart‑warming.
We want to express how deeply we appreciate every single one of these remarkable individuals. Their contributions form the backbone of our group, and we feel incredibly fortunate to have such a dedicated team supporting our community.
Our team includes:
Amiee (pet parent to Bertie, Humphrey, and Basil — plus goats, chickens, and guinea pigs),
Claire (pet parent to Bella and Wren),
and Taome (pet parent to Ivy).
We also have several moderators currently completing their training with us.
Areas of interest within the team:
Across our admin and moderator team, there is a wide range of personal experience, including fussy eaters and dogs who are prone to itchiness or yeast‑related concerns. Many of our team members have completed additional owner‑focused courses such as those from the British College of Canine Studies, iPET (the only Ofqual‑regulated canine nutrition qualification), and Dogs First IE. Their insights come from personal learning and lived experience, and are shared to help create a supportive, educational community for fellow dog owners.
Our group members:
We love hearing from our members about their journeys. To make this easier, we’ve created a dedicated space where you can share your feedback and photos all in one place. Share Your Feedback Here
