Privacy Policy for www.rffdmsuk.co.uk

Updated: 30 January 2026

Raw Feeding For Dogs Made Simple (UK) LTD (“RFFDMSUK”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

We are registered with the Information Commissioner’s Office (ICO) under registration number ZB876366.

1. Data Controller Information

Raw Feeding For Dogs Made Simple (UK) LTD
Website: www.rffdmsuk.co.uk
Email: rffdmsuk@gmail.com
Registered Address:
2nd Floor College House, 17 King Edwards Road, Ruislip, London, United Kingdom, HA4 7AE

If you have any questions about this Privacy Policy or how your data is handled, please contact us via email.

2. Principles of Data Processing

We process your personal data in line with the following principles:

Lawfulness, fairness & transparency – we clearly explain how and why your data is used.
Purpose limitation – data is collected for specific, legitimate purposes only.
Data minimisation – we collect only what is necessary.
Accuracy – we keep your information up to date.
Storage limitation – we retain data only as long as needed.
Integrity & confidentiality – we protect your data using secure systems and processes.

3. Information We Collect

We may collect the following categories of personal data depending on how you interact with us:

Identity Information

Name, title, and (where voluntarily provided) date of birth.

Contact Information

Email address, postal address, phone number.

Account & Subscription Information

Free membership account details
Paid subscription details (e.g., membership tier, renewal dates)
Login information for your Wix account (processed by Wix, not stored by us)

Transaction Information

Purchase history, order details, billing address.
Payment card details are never stored by us — they are processed securely by third‑party providers (e.g., Wix Payments, PayPal, Etsy Payments).

Technical Data

IP address, browser type, device information, and usage data collected via cookies or analytics tools.

Marketing Preferences

Your choices regarding newsletters, updates, and promotional content.

Customer Support Data

Messages, emails, form submissions, and any information you voluntarily provide.

Etsy Shop Data

When purchasing via Etsy, Etsy acts as a separate data controller. We only receive the information necessary to fulfil your order (name, address, order details).

4. Legal Bases for Processing

We process your data under the following lawful bases:

Consent – e.g., subscribing to newsletters or opting into marketing.
Contractual necessity – fulfilling orders, providing paid or free membership services.
Legal obligations – tax, accounting, and regulatory requirements.
Legitimate interests – improving our website, preventing fraud, managing community safety.

5. How We Use Your Data

We use your personal data to:

Process and deliver orders (Wix shop, Etsy shop, digital downloads).
Manage free and paid membership accounts.
Provide access to subscription‑only content.
Respond to customer enquiries and support requests.
Improve website functionality and user experience.
Send marketing communications (only if you have opted in).
Comply with legal, tax, and regulatory obligations.

We will always seek your consent before using your data for any purpose not listed here.

6. Sharing and Disclosure of Data

We only share your data with trusted third parties when necessary:

Third‑Party Service Providers

Wix (website hosting, membership system, analytics)
Etsy (order processing)
Payment processors (Wix Payments, PayPal, Etsy Payments)
Email marketing providers (e.g., Wix Email Marketing)
Couriers and postal services
IT and security providers

Legal or Regulatory Authorities

Where required by law.

Professional Advisors

Accountants, auditors, or legal professionals.

All third parties are required to comply with GDPR and maintain strict confidentiality.

7. International Data Transfers

Some service providers (e.g., Wix) may store data outside the UK/EEA.
Where this occurs, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses
Adequacy decisions
Secure data transfer mechanisms

8. Data Retention

We retain your data only as long as necessary:

Transaction data – 7 years (legal requirement).
Membership data – retained while your account is active.
Marketing data – until you withdraw consent.
Customer support messages – up to 24 months unless needed longer for legal reasons.

After retention periods expire, data is securely deleted or anonymised.

9. Your Data Protection Rights

Under UK GDPR, you have the right to:

Access your personal data.
Correct inaccurate information.
Request deletion of your data (where applicable).
Restrict processing under certain conditions.
Object to processing based on legitimate interests.
Data portability – request a copy of your data.
Withdraw consent at any time.

To exercise your rights, email rffdmsuk@gmail.com.
We may request proof of identity for security purposes.

10. Automated Decision‑Making

We do not use automated decision‑making or profiling.

11. Cookies and Tracking Technologies

Our website uses cookies to:

Improve functionality
Analyse site usage
Support membership login features
Personalise content

You can manage cookie preferences through your browser settings.
For full details, please refer to our Cookie Policy.

12. Security Measures

We use a range of security measures to protect your data, including:

Encryption
Secure servers
Access controls
Regular security monitoring
GDPR‑compliant third‑party processors

13. Complaints to the ICO

If you believe your data has been handled incorrectly, you may contact the ICO:

Website: https://ico.org.uk
Phone: +44 303 123 1113

We encourage you to contact us first so we can address your concerns.

14. Updates to This Privacy Policy

We may update this Privacy Policy from time to time.
Any changes will be posted on this page, and where appropriate, communicated via email.

15. Contact Information

For questions or concerns about this Privacy Policy:

Email: rffdmsuk@gmail.com